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"Whilst most sleazy rock bands belt out great immediate songs that are ultimately disposable, this London three piece go the long way round and just mutate what, at the heart of their sound , is fuzzy go ahead rock , and twist it in to a myriad of shapes that create a rather unique whole. If you start taking note of what bands come to mind as you listen to Which Side Are you on? You’ll soon run out of paper, since there is so much interweaved in these twelve songs that you’ll just end up scratching everything off and writing a big fat Notorious Hi Fi Killers on the What They Sound Like and be done with it. There’s the hard hitting Motorhead bass groove of ‘Don’t Wanna Know’ , there’s the trippy psychedelia of the enormous Near The Final Destination, the far away sounding ambience of The Distance Between Us, the Melvins esque crushing swagger of Feels Like I’m Fading Away , and the pure Black Sun nasty sludge destruction of Queen O Fuck, All this is just scratching the surface, as the whole thing is enveloped in a hazy mist that is both classic Sabbath and vintage Kyuss, giving the albums songs a common thread that prevents them from disassociating from each other due the wildly different directions they point in. If you want something that’s intelligent and original but which at the same time is immediate and nods wisely to the past classics, The Notorious Hi Fi Killers are your men" - Rock-A-Rolla

"8/10 - ...the final victims are The Notorious Hi Fi Killers who have emerged from South East London with their debut album ‘Which Side Are You On?’, a psychedelic mixed bag of a record that crosses so many genres it is hard to know where to place it. The album starts with a fuzzy ‘Dragonaut-esque’ bass and vocal sound that is totally turned on it’s head as the album moves through the bluesy garage rock of tracks like ‘Lost In The Modern World’ to tracks like ‘Don’t Wanna Know’ that have a spoken word Motorhead feel to them. All this variety leaves little room for boredom and is either a source of pure genius or the product of a talented band with ADD."- Terrorizer

"4/5 - These south London compatriots of Part Chimp, Duke Garwood and Alexander Tucker – all of whom guest here – finally kick out some biker-psych power trio jams in the studio. Mondo heavy blues collide with superfuzz space rockers, culminating in the heroically dilated Near The Final Destination." - Mojo

"9/10 - Have you ever wondered what it would sound like if The Sonics fed their guitarists Kyuss steak sandwiches and Eyehategod bongwater all day just to see what would happen? Me too! Turns out the results have been hiding in southeast London the whole time behind a silly name and a wall of Big Muff distortion pedals." - Vice Magazine

“Which Side Are You On? mixes sludge rock with monsterSabbath riffs and epic, Elevators-style freak outs.It's a hell of a trip, tight and explosive, then suddenly dubbed out and loose." - The Stool Pigeon

"7/10 - While brownie points can be awarded for their distinctive psychedelic vision, this debut by the London trio is no easy listen. This is dark, murky rock n roll at its most ferocious, with oddly dilapidated production values. For fans of uncompromising and dirty music." - Rock Sound

"They do just what you’d expect a band called The Notorious Hi-Fi Killers to do – or do they? What would you expect anyway? Who expects what? Who are these notorious people? People from Joeyfat, Princess Headbutt, people who’ve been around London in various bands doing various things for a while now. Moody smouldering edgy raw moody garage blues that’s nailed on and direct when it wants to be, psychedelia that goes right out (beyond) there when it has a mind to. They’re timeless, they could be from anytime in the last thirty or so years - no, that’s wrong, they sound like now, like the musical melting pot that is right now. They’re not afraid of a fifteen minute smouldering mindwarp down the river behind the lines (where Charlie don’t surf). There’s Beefeaters on the back cover, who knows why? Dirty filthy guitars, dirty filthy acid blues, who knows which side they’re on, who went in to the DMZ? North London? Which side are you on?" - Organ

"Imagine MC5 taking a stab at Spacemen 3 or Blue Cheer doing Loop and you're close to what London's The Notorious Hifi Killers offer up on their debut album. "Which Side Are You On?" will be coming out on Rocket Recordings, a label whose pedigree you can trust when it comes to blown-out psych and burly fuzz. The band has a killer, fuzzed-out guitar sound propelling their heavy-blues edge, but they also sport a primal rock-n-roll /stoned / psychedelic side. The track "Near The Final Destination" is a stellar example of the Hifi Killer's take on psychedelic bliss -- thanks to the added assistance of Alexander Tucker, Duke Garwood and members of Part Chimp, while "Queen O' Fuck and "Don't Want To Know" showcase their penchant for ferocious biker-punk anthems." - Roadburn

"We just got this bands' new album in .... in fact we just finished listening to it ... Ladies and germs this slab has rocked us in the nicest possible way. Overloaded backline, free jazz, mantras, big frikkn Blue Cheer/ Sabbath riffs, and weird rock jams are all over this thing ... so stop sulking about the poxy Led Zeppelin gig and ready your headphones for a what sounds like a jouney into the darkest recesses of Lemmy's head when he first heard John Coltrane's Ascension on downers'n'speed." - TTYC website

"6/10 - Honestly, is someone breeding these type of bands?
Better than The Warlocks, more consistent than your average BJM record, but without ever reaching the dizzying highs of Comets On Fire, Notorious Hi-Fi Killers are a thudding, maelstrom of shoe-gaze and rock & roll skuzz while Which Side Are You On? sounds like it was recorded in a sock. A big, fat, wet one soaked in shitty bourbon." - Get into this